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The creative team consists of designers and information
architects.
Information architects evaluate the usability of interface
designs and the organizational breakup of website content.
This specialization helps us achieve better results during
usability tests. The Information architects also work
with external consultants, generally cultural experts,
in an effort to understand the various underlining social
assumptions, which we believe influence the way information
is architected.
Designers conceptualize the creative treatment of the
portals and interfaces keeping in mind the objectives
set down by the client.
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